Based on Thailand’s 2014 ICT statistics, mobile phone users (48.1 million, 77.2% of total population) considerably outnumber
Internet users (21.7 million, 34.9% of total population) (National Statistic Office, 2014). Mobile penetration has exceeded Thailand’s population in 2013 and thus Thai people connect to the Internet through smartphones (ETDA, 2014). In terms of innovative audiovisual services, both IPTV and mobile cellular TV services have not diffused well in Thailand.