STRATEGY
Now that you’ve figured out the objectives for your communications plan, you know where you’re going. It’s time to figure out how to get there.
Your strategy defines how you will achieve the objectives you’ve just identified.
If you’ve done your analysis and thought through your objectives properly, the strategy should
Flow smoothly from them. If it doesn’t, you may need to go back and think a little more carefully
About the sections that went betore.