The results show that most of the respondents are females. age, most of the respondents are 21-25 years about. In the status, most of the respondents are single. In the level of education, most of the respondents are undergraduate. In the occupation, most of the respondents are private company employees. In the revenue, most of the respondents have the income about 15001-20000 bath. Most behavior in tourism is traveling with the family. The purpose of the tour is to relax. The place where the tourists want to visit is HuaHin. In the accommodation, most of respondents select the resort. The way to take a reservation is using a telephone. Factors about gender, age, status, education level, occupation and income there are affecting to marketing mix in product, promotion and process.