faculty from Missouri and North
Carolina responded to an online survey, providing a total of 1,275 responses.
The survey asked about respondents’ sociodemographic characteristics,
their preferences with regard to eight agritourism-related labels
commonly found in the literature (such as agri-tourism and farm
tourism), and what words (such as agri- cultural setting, farm, and education) they think should be included in a good definition of agri- tourism. Respondents were also asked to write in their preferred labels to describe visiting a farm for recreational purposes and what comes to their mind when they hear or read the word agritour- ism. The authors used chi-square and analysis of variance tests (α = 0.05) to compare preferences among farmers, residents, and extension faculty.