New Zealand's environment and scenery are the primary drawcards for international visitors and tourism is New Zealand's largest export earner, accounting for over 19% of this country's export earnings.
Although tourism is amongst just a handful of industries that have a commercial imperative to preserve the environment, there are few industries more closely linked to New Zealand’s unique environment.
With this is mind, New Zealand tourism operators and industry bodies are working together to reduce our impact on the environment.