Since 2005, Ralph Lauren has partnered with sports associations like the USTA, and outfitted Wimbledon in 2006. The “Big Pony” logo sprang up around this time as a way to make the Polo branding much more visible. “The Big Pony has been associated with the product collections tied to our successful sporting partnerships such as Olympics, U.S. Open and Wimbledon,” said a Ralph Lauren spokesperson to The Wall Street Journal in 2012, when they sponsored the Olympic Team Uniforms. Source: WSJ