How different would you feel in this depressing, colorless shopping environment?
Would you be inspired to purchase beautiful clothing, makeup, items for your home, or even a delicious cake from the café? Probably not!!
Would you be emotionally, sensually or physically stimulated enough to motivate you to make a purchase? Probably not!!
Color stimulates all our senses and as a result it has an effect on all our purchasing decisions.
Most purchasing decisions are made emotionally and then justified by logic!
It is essential that you are aware of both the positive and negative impact and response of each color on the emotions.
There is no such thing as a bad color, just colors that are more suitable for your particular business purpose in order to get the response you want.
Be aware that colors can have different meanings depending on the culture, the industry and your target market.
Also be aware that the buyer of your product may not be the end user of your product - in this case you need to target the colors and marketing of the product at the user and target the advertising at the purchaser.
By using a number of different colors in your marketing program and taking care with the balance of these colors you can counterbalance and compensate for any negative cultural associations.