The focus group discussion was a main method. Observation and in-depth interview were employed. Participants were Thai elderly aged 60-69 years, residing in Tambon Salaya. Focus group discussion was conducted with 12 groups. Participants were allocated into groups by genders and exercise behavior. Those allocated into exercise group had to report exercise behavior fitting to the recommendation by American College of Sports Medicine. Questions covered 4 main issues which were perception of exercise, facilitating factors and barriers of exercise, and potential strategies to promote exercise. Content analysis was employed to analyze the data.