ONLINE ADVERTISING— PER USER REVENUE A typical Internet user accesses the Internet an average of 19 times per month, visits 17 unique sites per month, and views an average of 36 pages per session. 10 Com-muniteeWeb has projected that a user of the site will visit it 15 times per month and view 6 pages on each of the 11 community sections ( 2 on the Communitee- Web Directory) per month. CommuniteeWeb has designed a website that has the capability to show a user five online advertisements per page. Each ad “ impression” will result in an average of 3 cents of rev-enue. The result, coupled with 1 page of national adver-tising, is $ 15.60 in revenue from each member from online advertising. CommuniteeWeb has the ability to dynamically display advertising by geographic regions and in targeted categories of information. This will allow advertising customers to target not only a specific demographic but also a specific geographic region as small as a zip code. CommuniteeWeb has used these numbers to generate all of its monthly revenue projections.