We’ve all been there: You land a new client but soon discover he has no idea what your company does — let alone what he actually expects from working with you. This is the client who pisses off your employees, takes up all your time, and makes you go Tony Soprano to get the bills paid.
Not surprisingly, this same client is often dissatisfied by results, complaining about missed objectives completely unrelated to your company’s expertise.
To describe this experience as frustrating would be an understatement.
Content marketers feel your pain. In light of its recent buzzworthy status, business leaders know they want a piece of the content cake. Unfortunately, that’s all too often all they know.