For example, Facebook had at least 10 fan pages for either iRobot Corporation or selected iRobot home cleaning products like Roomba.
Another branding strategy used by iRobot education. iRobot recognized that fewer and fewer American children went into STEM (science, technology, engineering, math) areas.Therefore, it launched the SPARK. (Starter Programs for the Advancement of Robotics Knowledge) program to stimulate an interest in science and technolog