The Use of. Customer Insight.
• The importance of tailoring policy programmes around an ecological model of human behaviour to account for how policy will interact with cultural capital and affect it over time.
Knott et al. use examples from a range of policy areas to demonstrate how the culture change framework can be applied to policymaking. For example:.
• To encourage educational aspiration they recommend more use of early years and parenting interventions, an improved childhood offer, and development of positive narratives on education as well as integrated advisory systems, financial assistance and targeted social marketing approaches