In today’s complex, global life sciences marketplace, the ability to manage product
information is a daunting task. Many departments across the enterprise use the
approved product information for a variety of purposes, including package and labeling,
promotional materials, and product web sites. It is common practice for each department
to take a copy of the approved content and re-create it for its own use, leading to
signicant process inefciencies and potential for inconsistent product information