Smart Growth
With the new normal comes a new set of
skills required of supply chain leaders, which
are often quite different from those needed
prior to and during the recession. With the
growth of GDP in mature markets stalled at
between 1% and 3%, supply now outstrips
demand, and businesses and consumers are
cautious and risk-averse. More than half of
shippers (57%) and 3PLs (54%) in the survey
agree that the upcoming seven to eight years
following the recession will be a period of more
difficult growth than the seven to eight years
preceding it