Co nsume r acc eptabi lit y is k ey t o t he s ucce ss of sug a r re f ormulat io n as
astrategyforreducingintakeofNMESorfreesugarsataUK population
le ve l. Alt hough pro d uct re fo rmulat io n may be a n a ccept able me ans o f r e-ducing int ake of s ug ar s b y so me c onsumers, t he cur rent st udy indicates
that significant improvements in the sensory qualities of som e sugar-reduced products are required before their a cceptance as a means o f r e-duci ng sug a r int ake; ho wev er our findi n gs canno t b e g ene ral ize d be yo nd
the s el ecti on of sug ar -re duced f oods t hat were emplo yed i n the curre nt
study. This w a s par ti cular ly tr ue f or 45% o f c onsumer s in t hi s st udy , a c l us-ter of c onsumers th at we re re presentative of the UK population wit h re-gard to age, gender, BMI and SEG. Future research into the impact of
repeated exposure or the use of sweet odors as flavorings on liking of
sugar reformulated products is required. Furthermore, the effects of
branding, labeling and health information on the acceptability of
re f ormu l at e d su gar -re duc ed pr od u cts s ho ul d b e c onsid e re d