ARTICLE 6
Measures to Discourage the Demand
To discourage the demand that fosters all forms of exploitation of persons,
especially women and children, that leads to trafficking, each Party shall adopt or
strengthen legislative, administrative, educational, social, cultural or other measures
including:
a research on best practices, methods and strategies;
b raising awareness of the responsibility and important role of media and
civil society in identifying the demand as one of the root causes of
trafficking in human beings;
c target information campaigns involving, as appropriate, inter alia,
public authorities and policy makers;
d preventive measures, including educational programmes for boys and
girls during their schooling, which stress the unacceptable nature of
discrimination based on sex, and its disastrous consequences, the
importance of gender equality and the dignity and integrity of every
human being.