Gifts cement personal relationships and provide a means of communication between loved ones. People say that a gift lets the recipient know we are thinking of them, that we want to make the person "feel special." We want people to feel wanted, to feel part of our social or family group. We give presents to say "I'm sorry." Sometimes we try hard to find a present that someone will like. Sometimes we give things that we like or would feel comfortable with. In all these cases, the gifts are sending out messages-often very eloquent ones.