Adam Smith is commonly accepted as the father of free enterprise economics. His invisible hand concept by which an entrepreneur is led “to promote an end which was no part of his intentions,”18 and laissez-faire pronouncements concerning government involvement, have garnered almost mythical qualities, perhaps beyond the reality of what in fact was intended. But his concept of enlightened self interest remains classically appropriate. “The natural effort of every individual to better his own condition…is so powerful a principle that it is alone, and without assistance, not only capable of carrying on the society to wealth and prosperity, but of surmounting a hundred impertinent obstructions with which the folly of human laws too often encumber its operations.”19