Identify your business goals
To develop your marketing strategy, identify your overarching business goals, so that you can then define a set of marketing goals to support them. Your business goals might include:
increasing awareness of your products and services
selling more products from a certain supplier
reaching a new customer segment.
When setting goals it's critical to be as targeted as possible so you can effectively measure the outcomes against what you set out to achieve. A simple criteria for goal-setting is the SMART method:
Specific - state clearly what you want to achieve
Measurable - set tangible measures so you can measure your results
Achievable - set objectives that are within your capacity and budget
Relevant - set objectives that will help you improve particular aspects of your business
Time-bound - set objectives you can achieve within the time you need them.