Coco started by making hats.She started making simple dresses, androgenous jackets and A-Line skirts and wearing them herself. Soon, others took notice and the offers started pouring. Women around Europe started adopting simple, clean-cut garments in their wardrobe. She also popularized the colour Black, which until then was considered ‘manly’ and thus not appropriate for a lady to wear.
Chanel’s androgenous Tweed jackets, with padded shoulders represented the ‘Strong, independent woman’. Her devil-may-care attitude, which once upon a time would’ve been looked down upon, suddenly seemed fascinating to women around the world, who wanted to break free of the invisible chains which the male-dominated bound them to.