Prizes (contests, sweepstakes, games): Prizes are offers of the chance to win cash, trips, or
merchandise as a result of purchasing something. A contest calls for consumers to submit an entry
to be examined by a panel of judges who will select the best entries. A sweepstakes asks consumers
to submit their names in a drawing. A game presents consumers with something every time they
buy—bingo numbers, missing letters—which might help them win a prize.