was started 43 years ago in the summer of 1965 an enterprising 17 years old young man, Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway‘s annual sales exceeded $6.3 billion, while countless awards and accolades have been bestowed its chain over the past 43 years . Subway has more than 28,000 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger king . Recent initiatives attract customers beyond Subway traditionally health conscious consumers should increase the company‘s share of the fast food market.
Subway's marketing program addresses health, fresh, custom-made sandwiches expectations of consumers through a number of approaches The Subway concept of serving fresh made sandwiches on fresh baked bread, made right in front of customers, the way they like it has proven to be a winning marketing strategy in Europe. Their customers have really respond to the high level of service that Subway restaurants are famous for. They have also become popular with health conscious customers in Europe who are searching for higher quality fast food options.
Subway‘s low initial investment and ability to fit into unusual spaces are other reasons for their success. Without the need for heavy equipments for cooking a Subway restaurant is the perfect business for the small spaces and tight real estate of U.K. Their regional office makes the franchise start
process simple and easy. Europe is currently wide open for development. As their brand awareness grows in Europe, more and more people are becoming aware of Subway as a great tasting lunch option and also as a great way to start their own business within their community. Estimates that its goal of opening another 1600 locations in the U.K and having a total of 30,000 restaurants worldwide, including 4,000 locations in Europe by 2010 are right on track
was started 43 years ago in the summer of 1965 an enterprising 17 years old young man, Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway‘s annual sales exceeded $6.3 billion, while countless awards and accolades have been bestowed its chain over the past 43 years . Subway has more than 28,000 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger king . Recent initiatives attract customers beyond Subway traditionally health conscious consumers should increase the company‘s share of the fast food market.Subway's marketing program addresses health, fresh, custom-made sandwiches expectations of consumers through a number of approaches The Subway concept of serving fresh made sandwiches on fresh baked bread, made right in front of customers, the way they like it has proven to be a winning marketing strategy in Europe. Their customers have really respond to the high level of service that Subway restaurants are famous for. They have also become popular with health conscious customers in Europe who are searching for higher quality fast food options. Subway‘s low initial investment and ability to fit into unusual spaces are other reasons for their success. Without the need for heavy equipments for cooking a Subway restaurant is the perfect business for the small spaces and tight real estate of U.K. Their regional office makes the franchise startprocess simple and easy. Europe is currently wide open for development. As their brand awareness grows in Europe, more and more people are becoming aware of Subway as a great tasting lunch option and also as a great way to start their own business within their community. Estimates that its goal of opening another 1600 locations in the U.K and having a total of 30,000 restaurants worldwide, including 4,000 locations in Europe by 2010 are right on track
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