6.3 Data Analyses
In this research, the Statistical Package for the Social Sciences (SPSS) was used for data
entry as well as for examining the data later. Data preparation was the initial step, which
aimed to convert raw data into a more structured format that is more appropriate for analysis.
Tasks in this stage included data editing, data coding and data entry. Descriptive statistics
were used to summarize respondent’s characteristics, including demographic information,
such as age, gender; also questions about the participating company’s profile, such as the
numbers of Customer were included. Furthermore, inferential statistics were used to test
hypotheses to determine the relationship between variables. In particular, Pearson Correlation
was used to verify the association of interval level to the construct, whilst Chi-square was
used to validate the association between nominal variables and the construct. Moreover, the