Problem definition Wales compared to other three UK countries is not immune and still suffering from the consequences of smoking around the country; although, it accommodates the lowest percentage of smokers. On the other hand, stop smoking across all ages and reducing smoking-related litter within Wales is the major responsibility of Stop Smoking Wales. Having this mission in mind and being the core duty of the Stop Smoking Wales; the organisation is coming up with an informational campaign to encourage smokers to change their habit and behaviour, and increase the public awareness of smoking-related litter.