1. Smoothing patterns of business 2. Improving profitability 3. Assisting in use of segmented marketing strategies 4. Complementing other product/service mix elements 5. Bringing together related hospitality and travel organizations
1. Smoothing patterns of business2. Improving profitability3. Assisting in use of segmented marketing strategies4. Complementing other product/service mix elements5. Bringing together related hospitality and travel organizations