New types of services also enhance the ability of an organization to bundle
related products on the basis of individual needs. With the Internet, bundling of
information is easy because of hyperlink and other related capabilities. Bundling
is a sales approach in which two or more complementary services are offered as a
bundle at a discounted price (Talha et al., 2004). In e-banking context, an example
of bundling could be offering discounted mortgage rates to existing current account holders.