Group Assignment (Group of 2) Write consumer decision making process of company product
Need recognition
-explain why your needs occurs
-Any stimuli that affect needs
Information search
-Where did you get the information?
-Any factor impact on information search Evaluation of alternatives
-What are your evoked set inert set and choice set
-Show how to use compensatory rules Purchase
-What brand did you choose (why?)
-Where did you buy?
-When did you buy?
Post purchase
-Any dissonance satisfy dissatisfied neutral feeling (why?)