It wasn't just the great search results that led to Google becoming so well liked. It also gad to do with the way that they presented their product. most of the other search engines were cluttered. their home pages were filled with everything from news stories to stock quotes. but Google's homepage was, and still is, clean. there's nothing on it but the logo, the search box, and a few links. It almost appears empty. in fact, when they were first testing it, users would wait ai the home page and they were, "waiting for the rest of the page to load." people couldn't imagine such a clean and open page as being complete. but the fresh desigh grew on people one=ce they got used to it.