Revenue in the "e-Commerce" market amounts to US$1,821m in 2016.
Revenue is expected to show an annual growth rate (CAGR 2016-2021) of 17.2 % resulting in a market volume of US$4,024m in 2021.
The market's largest segment is the segment "Electronics & Media" with a market volume of US$726m in 2016.
User penetration is at 47.8 % in 2016 and is expected to hit 58.0 % in 2021.
The average revenue per user (ARPU) currently amounts to US$54.75.