Mass media and society development
Communication and society are the part of each other. If there’s no communication in society, that society can’t live or continue and in the same way, if there’s no society, there’s no need to have a communication. Learning and understanding about process of communication make us know about how to solve the problems that cause from communication and to realize about changing of communication in the future. In the moment, we cannot stop the changing but as a communicator, we can help each other build the works that have value to society development. Communication is everywhere now and it’s important in our life and also in a change of society. Development of one thing will encourage with another. This relationship is in every class since personal to community and to nation.
The development is to build the progress in many way that make a change in society such as to have a good education, living in society in peace and creative things to requite the need of person and social. Society development or country must start with education development first. When education develops, society will develop too and so it causes to country development. Mass media has a part or a job to transmit knowledge to people, so mass media has a directly part in education, society and country and besides that mass media is also make people more modernity.
Professor Wilber Schramm give an opinion about role of mss media that can support the development of country in the book named ‘Mass Media And National Development’ summarize the role of mass media as follows
1. Is a watchman, follow and report events, movement or operating to population to know
2. Has more vision, that means it is to contruct the experience for people to think wider
3. To make things interesting for analyze things that lead to learning and developing.
4. Build the ambition, that means is to make the need that better such as want to have a better living.
5. Build the atmosphere of development, actuate to work together or developing things to be better.
6. Help to make a change in attitude and popularity.
7. Encourage intrapersonal communication, to make people received the information and exchange it with each other.
8. Control people to do or behave in the role.
9. Help about the taste. Show a good behavior and the right culture.
10. To make an attitude inlay deeper.
11. Do a job like teachers. It’s mean that mass media has a role in education directly and indirectly.