This section is devoted to describe the application of the previous scheme in the distribution of a bottled
beverage of an important company located in the north of México. In particular, we will focus on the
distribution from regional distribution centers (DC ́s) to retailing points such as convenience store chains,
independent retailers (tienditas), and supermarket chains. The company has several regional distribution
centers, and for convenience, the one located in Monterrey will be described.