Gen Y and Information & Communications Technology (ICT)
Gen Yers place a strong emphasis on integration of technology within all aspects of the lives, thus
creating a sense of expectation amongst them that technology will be a central part of their leisure,
work and study experiences. Gen Yers place a heavy reliance on the Web for their information and
communication needs. An organisation’s web site is more often than not the first point of reference
for many people prior to their taking any decision to actually make a visit to a place. The creative use
of technology onsite combined with a well-designed web-based component (such as a web site and
perhaps also a social media presence) can extend the visit experience both before and after the
actual visit has taken place.