Electronic commerce" is generally understood mostly as selling goods or services to people ("final consumers"). This is not, so far, the biggest part of online business. It’s also often seen as unsuccessful, for the simple reason that hopes sere set too high, too soon, and that countless attempts ere poorly planned and managed. In spite of the delusions and disappointments, it will continue to grow. But it’s not as easy as too many sellers of ready-made solutions are claiming. There are no shortcuts. Selling online doesn’t work unless it’s well integrated with logistics, buying, etcetera. This can’t be done overnight by installing a piece of standard software or setting up a web site. It takes patience, time, consistency and care – a long-term commitment and a willingness to experiment and learn. There would be much more success now in this area id there hadn’t been so many false prophecies, bad starts, hasty projects, poorly conceived operations, unkempt promises – and therefore disappointments
Consumer to business (C2B) involves consumers communicating with companies to send suggestions and questions via company Web sites