During the 1950s a range of influences including film, television, magazines and the rock music scene created a new market grouping called teenagers. Teens made themselves known. A sudden flurry of consumer goods denied to war torn Europe were available and a consumer boom was actively encouraged.
These single young people with cash from paid work soon had their own fashions, own music, own cafes, own milk bars and by the end of the decade even their own transport in the form of fuelled scooters. Teenagers suddenly dominated style in clothes, haircuts and even travel abroad. A generation gap began to emerge between parents and teen offspring. It seemed almost unholy at the time and was viewed as rebellious, but compared to later anti-fashion and anarchic movements it was all rather innocent.