SWOT Analysis
Threats
1. Mature markets are competitive. In order for Canon to grow in a mature market, it has to increase market share, which is difficult and expensive… … "Mature Markets (Canon)" has a significant impact, so an analyst should put more weight into it. "Mature Markets (Canon)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This statement will lead to a decrease in profits.
2.A bad economy can hurt Canon’s business by decreasing the number of potential customers… … "Bad Economy (Canon)" has a significant impact, so an analyst should put more weight into it. "Bad Economy (Canon)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Bad Economy (Canon)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.
3.International competitors are numerous and difficult to combat, because they can have many competitive advantages that give them an advantage over Canon… … "Intl Competition (Canon)" has a significant impact, so an analyst should put more weight into it. "Intl Competition (Canon)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This statement will lead to a decrease in profits.
4. Consumers can change their tastes very quickly. Canon depends on knowing which goods and services consumers want… … "Change In Tastes (Canon)" has a significant impact, so an analyst should put more weight into it. "Change In Tastes (Canon)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This statement will lead to a decrease in profits.
5.The availability of substitute products hurts Canon’s ability to raise prices, because customers can easily switch to another product or service… … "Substitute Products (Canon)" has a significant impact, so an analyst should put more weight into it. "Substitute Products (Canon)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This statement will lead to a decrease in profits.