Web sites to place actual orders. One at the innovative features of the new Web site is what Borders calls the Magic Shelf. Web site visitors see a 3-D shelf of real book covers displayed just as they look in Borders’ stores. To see information about a specific book, the user just clicks on the book. Purchases made online can be delivered directly to the customer's home or to a nearby Borders store. The Magic Shelf will
JSCOITIB personalized for repeat shoppers based on their previous purchases. The site employs improved search and navigation capabilities and enables visitors to create a “wish list” of items they would like to buy or receive as gifts. The Web site also includes a feature called Borders Media
that enables visitors to order exclusive and original video programs created by Borders. There will also be a BordersReward.com site for the 26 million members of the firm’s loyalty program to track and redeem their rewards online.