Directly - In America, the consumers support the mass media by purchasing the products such as newspapers, radio, television and books. Subscribers actually pay only a small part of the cost of producing a newspaper. Advertisers pay the biggest portion. Magazines receive more than half their income from advertising and the other portion from subscriptions. Income for movies, recoding and books , of course, comes primarily form direct purchases and ticket sales. In addition, they also pay for media directly when they purchase a book or a video game or go to a movie. This money purchases equipment, underwrites company research and expansion, and pays stock dividends. Advertisers and consumers are the different audiences provide a variety of markets for consumer products (from page 16). Indirectly - In America, Consumers indirectly support the mass media by purchasing products that advertisers sell on the television, magazines, newspaper or internet.