Toyota Motor (Thailand) Co., Ltd., has been doing business in Thailand for over 47 years, beginning in 1962, and in that time Toyota has dedicated its operations to contribute to the development of Thai society as a whole. Toyota takes this objective very seriously, and remains as dedicated as ever to the company's slogan:
"Thai Better Future, Our Pride".
Toyota's dedication to the development of local society is derived directly from the business philosophy of Mr. Sakichi Toyoda, who founded the Toyota automobile division over 70 years ago. The application of this philosophy has meant that for over 47 years of operation in Thailand, Toyota has made constant contributions to Thai society, with the emphasis focused on the following four categories: