When you use the direct approach, the main idea (such as a recommendation, conclusion, or request) comes in the "top" of the document, followed by the evidence. This is a deductive argument. This approach is used when your audience will be neutral or positive about your message. In the formal report, the direct approach usually mandates that you lead off with a summary of your key findings, conclusions, and recommendations. This "up-front" arrangement is by far the most popular and convenient for business reports. It saves time and makes the rest of the report easier to follow. For those who have questions or want more information, later parts of the report provide complete findings and supporting details. The direct approach also produces a more forceful report. You sound sure of yourself when you state your conclusions confidently at the outset.