Swatch Bijoux receives prestigious distinction award in Japan Biel-Bienne, December 23, 2003 - On the 12th of December in Tokyo, following the“Super Goods of the Year” Consumer Event, Swatch Bijoux was honored with the first prize for 2003 in Japan in the “Style/Fashion” category. The Event, organized annually since 1987, is considered as one of the most prestigious consumer events in Japan.
Other products selected by the jury included a host of exciting consumer items, such as the Apple’s Mac G5 Power Computer nominated for the“Communication” category.
This prestigious award is the collaborative result of two dynamic teams working in total synergy: Swatch Bijoux and Dress Your Body Ltd., responsible for the development and the production of jewelry for all Brands of the Swatch Group, the world leading watch manufacturer.
This auspicious and promising prize is a potential sign of more awards to come with the scheduled launch of the new Swatch Bijoux Collection in January 2004.