more socially respected. Their seemingly risky plunge into a new activity sets tongues
wagging. Others watch to see whether they prosper of fail, and people start talking about the results. And early adopters like to talk about their successes. So the buzz intensifies.What early adopters say about an innovation determines its success. The more they crow and preen, the more likely the new behaviour or product will be perceived positively by the majority of a population.