In terms of benefits, comparing Thailand’s strengths to those of other AEC members, I see our advantages from many angles giving Thailand opportunity to become a regional economic, trade, and investment hub. This will result in huge growth in the tourism, hospitality, high quality of labor and international business sectors. In terms of threats, the ASEAN Economic Community will bring increasing levels of high quality overseas competition to market. For this reason, industries in Thailand need to offer a unilaterally high standard of service and product, a more sophisticated product offering and the ability to fulfill the demands of international.