When interviewing for jobs after graduation, Ford said that he had attended The New School's Parsons division, but concealed that he graduated in architecture, and that his work at Chloe was a low-level public relations position. Despite his lack of experience, Ford called American designer Cathy Hardwick every day for a month in hopes of securing a job at her mid-price sportswear company. Eventually, she agreed to see him. Hardwick later recalled the incident: "I had every intention of giving him no hope. I asked him who his favorite European designers were. He said, 'Armani and Chanel.' Months later I asked him why he said that, and he said, 'Because you were wearing something Armani'. Is it any wonder he got the job?" Ford worked as a design assistant for Hardwick for two years.
In 1988, Ford moved to Perry Ellis, where he knew both Robert McDonald, the company's president, and Marc Jacobs, its designer, socially. He stayed at the company for two years, but grew tired of working in American fashion. In a later interview with the New York Times, he commented, "If I was ever going to become a good designer, I had to leave America. My own culture was inhibiting me. Too much style in America is tacky. It's looked down upon to be too stylish. Europeans, however, appreciate style." Ford would soon have the opportunity to enter the world of European fashion; Gucci, a faltering luxury goods company, was seeking to strengthen its women's ready-to-wear presence as a part of a brand overhaul. At the time, "no one would dream of wearing Gucci," said Dawn Mello, then the company's creative director. Mello hired Ford—then a near-unknown—as the brand's chief women's ready-to-wear designer in 1990. "I was talking to a lot of people, and most didn't want the job," Mello said. "For an American designer to move to Italy to join a company that was far from being a brand would have been pretty risky." Ford and his longtime partner, fashion journalist Richard Buckley, relocated to Milan that September.
Ford's role at Gucci rapidly expanded; he was designing menswear within six months, and shoes soon after that. When Richard Lambertson left as design director in 1992, Ford took over his position, heading the brand's ready-to-wear, fragrances, image, advertising, and store design. In 1993, when he was in charge of designing eleven product lines, Ford worked eighteen-hour days. During these years, there were creative tensions between Ford and Maurizio Gucci, the company's chairman and 50% owner. According to Mello, "Maurizio always wanted everything to be round and brown, and Tom wanted to make it square and black." Though Maurizio Gucci wanted to fire Ford, Domenico De Sole insisted that he remain. Nonetheless, Ford's work during the early 1990s was primarily behind the scenes; his contributions to Gucci were overshadowed by those of Mello, who was the company's public face.
When interviewing for jobs after graduation, Ford said that he had attended The New School's Parsons division, but concealed that he graduated in architecture, and that his work at Chloe was a low-level public relations position. Despite his lack of experience, Ford called American designer Cathy Hardwick every day for a month in hopes of securing a job at her mid-price sportswear company. Eventually, she agreed to see him. Hardwick later recalled the incident: "I had every intention of giving him no hope. I asked him who his favorite European designers were. He said, 'Armani and Chanel.' Months later I asked him why he said that, and he said, 'Because you were wearing something Armani'. Is it any wonder he got the job?" Ford worked as a design assistant for Hardwick for two years.In 1988, Ford moved to Perry Ellis, where he knew both Robert McDonald, the company's president, and Marc Jacobs, its designer, socially. He stayed at the company for two years, but grew tired of working in American fashion. In a later interview with the New York Times, he commented, "If I was ever going to become a good designer, I had to leave America. My own culture was inhibiting me. Too much style in America is tacky. It's looked down upon to be too stylish. Europeans, however, appreciate style." Ford would soon have the opportunity to enter the world of European fashion; Gucci, a faltering luxury goods company, was seeking to strengthen its women's ready-to-wear presence as a part of a brand overhaul. At the time, "no one would dream of wearing Gucci," said Dawn Mello, then the company's creative director. Mello hired Ford—then a near-unknown—as the brand's chief women's ready-to-wear designer in 1990. "I was talking to a lot of people, and most didn't want the job," Mello said. "For an American designer to move to Italy to join a company that was far from being a brand would have been pretty risky." Ford and his longtime partner, fashion journalist Richard Buckley, relocated to Milan that September.Ford's role at Gucci rapidly expanded; he was designing menswear within six months, and shoes soon after that. When Richard Lambertson left as design director in 1992, Ford took over his position, heading the brand's ready-to-wear, fragrances, image, advertising, and store design. In 1993, when he was in charge of designing eleven product lines, Ford worked eighteen-hour days. During these years, there were creative tensions between Ford and Maurizio Gucci, the company's chairman and 50% owner. According to Mello, "Maurizio always wanted everything to be round and brown, and Tom wanted to make it square and black." Though Maurizio Gucci wanted to fire Ford, Domenico De Sole insisted that he remain. Nonetheless, Ford's work during the early 1990s was primarily behind the scenes; his contributions to Gucci were overshadowed by those of Mello, who was the company's public face.
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