The CSR 2.0 model proposes that we keep the acronym, but rebalance the scales, so to speak. Hence, CSR comes to stand for ‘Corporate Sustainability and Responsibility’. This change acknowledges that ‘sustainability’ (with roots in the environmental movement) and ‘responsibility’ (with roots in the social activist movement) are really the two main games in town. A cursory look at companies’ non-financial report will rapidly confirm this – they are mostly either corporate sustainability or corporate responsibility reports,