Some people say that thought leadership marketing is simply a trend that does not have any content or substance. You should really give this new trend much thought because it will benefit your business. Thought leadership is a kind of content marketing wherein your role is to tap into the existing experience, passion and talent of your business, from the leaders of your community to answer the questions that are related to your target audience. The content is the heart of the issue because this is where the experience of the audience would resonate. Remember that your target audience is not simply looking at the content of your information, they are looking at the best answers related to their customer experience