Managerial decision making is assumed to be rational that is, making choices that are consistent and value-maximizing within specified constraints. A rational manager would be completely logical and objective. Rational decision making assumes that the manager is making decisions in the best interests of the organization, not in his /her own interests. The assumptions of rationality can be met if the manager is faced with a simple problem in which (1) goals are clear and alternatives limited, (2) time pressures are minimal and the cost of finding and evaluating alternatives is low, (3) the organizational culture supports innovation and risk taking, and (4) outcomes are concrete and measurable.