The economy played a significant role in driving this, as more
companies competed for less business. Each sale became more difficult, and every dollar to the bottom line became harder to earn.
While managers might intellectually understand and appreciate
this external force as the cause, it doesn’t change the amount of
work they have had to assume.
As business comes back, the attitude of these individuals could
change. During difficult times, fear of losing a job can drive dayto-day attitudes and actions. As business and the economy improve,Tough Management Without Being a Tough Guy 183
opportunities and the prospects of greener pastures could drive
those attitudes and actions. Tough management requires that the
leaders of departments and organizations take steps now to protect
their talent pool. The leadership should step up and clearly communicate to those below not just the game plan for the future of
the business, but also the plan for the future of the people who held
that business together during tough times.