As firms move toward cloud services, many IT leaders find their existing ITIL structures do not support cloud well, resulting in frustration and limiting the value cloud promises. Yet ITIL is able to support cloud operations well. While ITIL processes are the same for cloud computing, the methods used must change. Before embarking on an ITIL cloud program, become familiar with the full suite of efforts required for success with ITIL: governance, quality, maturity, organisational change, and project management at a minimum. Understand that the largest factor for failure with ITIL is staff resistance due to role ambiguity and role conflict, which makes managing human resources fundamental to ITIL success. Aim for "quick wins" using ITIL guidance in order to grow competence and commitment to your cloud initiative.