Mobilize commitment to change through joint diagnosis of business problems, i.e. clearly identify the
problem to be addressed.
2. Develop a shared vision of how to organize for competitiveness, i.e. remove barriers of function,
hierarchy, titles, and compensation to promote honest information sharing amongst the levels.
3. Foster consensus for the new vision, competence to enact it, and cohesion to advance it, i.e. strong general
management is needed to overcome resistance to change and to foster the skills needed to make the new
organization work.
4. Spread revitalization to all departments without pushing it from the top, i.e. allow ―reinventing the wheel‖
processes to flesh out the specific roles and responsibility matrices for departments.
5. Institutionalize revitalization through formal policies, systems, and structures after new approach is up
and running, i.e. give the process enough time to ensure its success before claiming victory
6. Monitor and adjust strategies in response to problems in the revitalization process, i.e. learn how to learn
in a changing competitive environment (Beer)