In conclusion, the findings presented in this study lend substantial support for
correlating cultural variables with smartphone practices. This study elucidates
motivations associated with smartphone acceptance as well as the implications for
developing effective global smartphone services. As users accept smartphones as new
tools to communicate, collaborate, and entertain, the relevant industries should provide
usable tools and platforms for users. Smartphones must continue to evolve. The more
we study the individual and collective evolvement of smartphone user behavior in
diverse cultural settings, the better informed we will be for designing phones that fulfill
the aesthetic and utilitarian needs of smartphone users.
Future studies may proceed with a broader inquiry on cultural factors, such as
cultural ethnocentrism. The emphasis on a cross-country approach in this study comes
essentially from the intention to avoid cultural ethnocentrism in building the argument.
A longitudinal study of the dimensions of this study can be undertaken, using a wider
sample of cultures. Finally, future studies may investigate comparative data with other
types of service usage can provide additional insights on the social and cultural impact
of new technologies.